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If the likes of Don Draper were able to imagine not only a personal computer, but that nearly every person on earth would have effectively a personal computer in their pocket just a few decades in the future, the boys of Mad Men would have gone wild.
...It should come as no surprise that people spend more time on their mobile devices than they do on desktops and/or laptops. For marketers, this means that clients are more likely to see an ad campaign on their mobile devices than on their desktops, so it’s more important than ever to develop a mobile messaging …
Emails look great on desktops and laptops. However, many people use their mobile devices to view emails. Many emails on tablets, smartphones, netbooks, and other internet devices look terrible. The endless scrolling, the eye-straining words, and the omitted photos make email viewing cringe-worthy. In this post, we’ll give you a few tips for mobile-friendly email …
Coupon campaigns have been used by brands since 1887, with the launch of the first ever paper coupon by Coca Cola! While today’s consumers still enjoy a great bargain, the way they find and redeem those deals have changed. Shoppers now spend less time clipping and more time clicking! Most merchants and brands make extensive …
There are over 140 million people using their smartphones to look up information about local businesses, and mobile marketing, via text, mobile apps, on-the-go coupons, and other tools, is quickly building a reputation for delivering results. Results that include a near 100% read rate and average a 12% redemption rate – that’s more than four …
Considering taking the dive into QR Code marketing? Before doing anything else, it’s important that you research your latest audience demographics to know if they are potential scanners (or not). The information published by comScore Mobilens may provide you with these insights. In this post, we’ll take a look at a few of the QR …