October 19 2015

4 Steps to Create a Successful Mobile Messaging Campaign

It should come as no surprise that people spend more time on their mobile devices than they do on desktops and/or laptops. For marketers, this means that clients are more likely to see an ad campaign on their mobile devices than on their desktops, so it’s more important than ever to develop a mobile messaging campaign.

Because for many, mobile is a relatively new type of campaign, many business are hesitant to jump in to the realm of mobile marketing and in particular messaging marketing. However, if you follow these 4 steps to create a successful messaging campaign you will find that you are reaching a larger audience and are making a bigger marketing impact once your campaign turns mobile:

1. Make it easy

One reason consumers are relying on their mobile devices is that they are so darn convenient. Mobile technology has all but eliminated the need for consumers to print things out or even plan ahead. An effective mobile marketing campaign will take this idea and run with it by making it simple for users to join a campaign by sending a quick message or scanning a code.

2. Make it instant

Consumers want and expect, instant results. Set up signs in stores or restaurants that tell consumers how to join your mobile messaging campaign, and immediately send them a promotion. This makes it much more likely that consumers will use the promotion to buy something, and they’ll be more likely to tell their friends and family about it. In addition, they’ll have a sense of loyalty based on their positive experience and will likely become returning customers.

3. Think outside the store

You will need to do more than just set up signs in your stores to convince people to signup/opt-in to your messaging campaign. After all, what about all those consumers out there who haven’t heard of your store yet? Think about where else you can advertise your mobile messaging campaign to attract consumers. To do this, you will first need to do some thinking (and possibly research) about your target audience. Are they likely to be on social media channels like Facebook and Twitter? Will they be reading magazines and notice your ad? Would a billboard get their attention?

4. Give consumers a reason to stay subscribed

In order to actually add value to a customer’s experience, your messaging campaign needs to provide a service that they can’t get anywhere else. So figure out what that is. Promotions, giveaways, coupons, and/or industry news can all keep people interested in staying on as loyal subscribers. Keep messages short, and let subscribers know how many messages they should expect.

A successful mobile messaging campaign delivers something of value to consumers, is easy to use, and isn’t a burden for subscribers. If you haven’t already ventured into the world of mobile marketing, setting up a messaging campaign is a great way to reach a larger audience and get more people into your place of business. For more ideas on how you can start a messaging campaign for your business, contact us today.


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