In the ever-evolving landscape of contemporary business, maintaining a competitive edge necessitates the adoption of innovative strategies to attract and retain customers. Among these strategies, the utilization of mobile coupons has gained considerable prominence. The U.S. mobile coupons market alone is estimated to have been valued at $150 billion, with projections indicating growth to $1.6

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In 1992, the first text message was sent, marking a revolutionary moment that transformed the lives of billions worldwide, both personally and professionally. Fast forward to 2023, where 7.3 billion people own smartphones, and a staggering 91% of consumers want to receive SMS messages from businesses. With these numbers continually on the rise, the potential

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If you are considering adding SMS to your marketing mix but aren’t sure if you can afford it, think again. Many SMS marketing platforms offer affordable options for any size company. However, not all platforms are equal. Consider these tips for choosing an SMS marketing platform. User Experience A platform should offer a straightforward user experience

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Mobile marketing isn’t just for big companies with unlimited budgets. Affordable options such as Mobilozophy’s Mobile Marketing Platform exist that SMBs can license to add mobile into their marketing strategy to engage consumers at the right place and time to build deeper relationships and grow their business.   While most SMBs use social for most

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Proximity Marketing is the next big thing for consumer engagement and a variety of businesses can benefit from adopting this technology. While there are a variety of products and systems available for location-based marketing, the five most common are Beacons, Bluetooth, Geofence, NFC, and WiFi. Each one of these is affordable, easy to install, and

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In 2013, the Australian agency Momentum coined the term “phygital.” However, it wasn’t until COVID that many businesses began to see the importance of a cohesive physical and digital consumer experience. Consumer trends pre- and post-pandemic led to what’s known in the industry as “phygital” marketing — the merging of physical and digital experiences.   

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