The first text was sent in 1992, revolutionizing the personal and professional lives of billions of people around the globe. As of 2021, 3.8 billion people own a smartphone, and 75% of consumers want to receive offers via Short Message Service (SMS) — figures that keep growing. This means the potential for businesses is huge. …
Since the dawn of the smartphone, it’s been possible to do just about anything — shop, take photos, share ideas on social media, manage work, and so much more. Today, there are approximately 5.22 billion unique mobile users online, accounting for around half of all web traffic worldwide. As a marketer or business owner, if …
Nearly three decades ago, the first short message service (SMS) was sent in the UK. That moment forever changed personal communication, and eventually, A2P messaging was born. Application-to-person (A2P) messaging is rapidly growing within the world of business. If you’re looking to revamp your current marketing strategy, now is the perfect opportunity to leverage this …