In 1992, the first text message was sent, marking a revolutionary moment that transformed the lives of billions worldwide, both personally and professionally. Fast forward to 2023, where 7.3 billion people own smartphones, and a staggering 91% of consumers want to receive SMS messages from businesses. With these numbers continually on the rise, the potential

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Nearly three decades ago, the first short message service (SMS) was sent in the UK. That moment forever changed personal communication, and eventually, A2P messaging was born. Application-to-person (A2P) messaging is rapidly growing within the world of business. If you’re looking to revamp your current marketing strategy, now is the perfect opportunity to leverage this

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