The first text was sent in 1992, revolutionizing the personal and professional lives of billions of people around the globe. As of 2021, 3.8 billion people own a smartphone, and 75% of consumers want to receive offers via Short Message Service (SMS) — figures that keep growing. This means the potential for businesses is huge.

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Nearly three decades ago, the first short message service (SMS) was sent in the UK. That moment forever changed personal communication, and eventually, A2P messaging was born. Application-to-person (A2P) messaging is rapidly growing within the world of business. If you’re looking to revamp your current marketing strategy, now is the perfect opportunity to leverage this

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