The first text was sent in 1992, revolutionizing the personal and professional lives of billions of people around the globe. As of 2021, 3.8 billion people own a smartphone, and 75% of consumers want to receive offers via Short Message Service (SMS) — figures that keep growing. This means the potential for businesses is huge.

Read More

Nearly three decades ago, the first short message service (SMS) was sent in the UK. That moment forever changed personal communication, and eventually, A2P messaging was born. Application-to-person (A2P) messaging is rapidly growing within the world of business. If you’re looking to revamp your current marketing strategy, now is the perfect opportunity to leverage this

Read More

You spend so much time crafting the perfect marketing email or push notification. It’s a shame when it goes unread.

...
Read More

In-app notifications are a great way to get your audience’s attention. But it can be tricky to figure out how to best use these notifications to get customers’ attention and drive loyalty. Here are six simple uses for in-app notifications, that you can quickly and easily build into your app: 1. Onboarding You’re happy to

Read More