March 15 2018

Several Powerful Ways to Use In-App Notifications

In-app notifications are a great way to get your audience’s attention. But it can be tricky to figure out how to best use these notifications to get customers’ attention and drive loyalty. Here are six simple uses for in-app notifications, that you can quickly and easily build into your app:

1. Onboarding

You’re happy to have your customer’s attention, and it only makes sense to show them around. By sending a push notification encouraging them to take a quick tour of the app, you’ll help them understand its full functionality and learn exactly what it offers them.

2. Announcing new features, services, or products

Your audience are your fans, and they’re hungry to know about ways in which both your app and your business are improving. Notifying customers of new features, services, or products via in-app notifications is a great way to keep them excited about your newest offerings, and engaged with your brand’s story.

3. Discounts and coupons

Everybody loves a sale. Discounts and coupons aren’t like other promotional messages: they create an incentive for your audience to get involved with what you have to offer, because they’ll save money. Alongside any other advertising you do around discounts, sales, and coupons, you should promote these through your app. It’s basically free advertising.

4. Transactional messaging

“Transactional messaging” is any message sent in response to a user’s action. That can include things like receipts, registration or sign-up confirmation, activation updates, rewards fulfillment, and more. This has traditionally been done by email or text message. But by using apps to send these messages via push notification, you bring customers’ attention to the app and encourage interaction with it, and you potentially save money on sending texts and emails.

5. Customer service opportunities

Your audience can need customer service for any of a number of reasons. Maybe they need a knowledgeable person to guide a purchase. Maybe they need tech support. Maybe they need to exchange a product, or make a complaint. Whatever it is, sending a push notification to the customer at key points in the purchasing and fulfillment process can improve customer experiences and close sales.


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