The first text was sent in 1992, revolutionizing the personal and professional lives of billions of people around the globe.
As of 2021, 3.8 billion people own a smartphone, and 75% of consumers want to receive offers via Short Message Service (SMS) — figures that keep growing. This means the potential for businesses is huge.
SMS marketing is cost-effective, and best of all, it’s easy to add to any marketing strategy.
Once you create and implement a winning SMS marketing strategy, this will help you build long-lasting, loyal relationships with consumers. These relationships will be key to learning your customers’ needs, allowing you to become the “go-to” place for a specific product or service.
Here’s why you should embrace SMS marketing, plus how to get started.
SMS Marketing Will Continue to Grow in Popularity
Forrester Research shows that marketing message volume will increase by 40% next year. The report predicts that consumers will receive more texts, emails, and push notifications in 2021, as brands strive to rebuild relationships post-pandemic.
In late 2019, over half of consumers (54%) said they would like to receive promotions via text messages. Yet only 11% of businesses were leveraging this marketing channel. Since then, SMS marketing has become a game-changer. In 2020, the average American adult spent over three hours a day on a smartphone. They’re also making more mobile purchases than ever before.
Considering text messages have an open rate of 98%, and 90% of the time are opened within the first three minutes of receiving the message, there is an immense opportunity for businesses of all sizes, across a wide range of industries. If you have not yet considered the power of SMS marketing, you could be left behind.
Why Invest in SMS Marketing?
The numbers don’t lie. SMS is becoming an increasingly essential part of any effective multi-channel marketing strategy — and businesses both big and small are taking notice.
For many, this channel is new. If you do not have any experience in this area, you may be hesitant to take the next step. Some believe they need to invest heavily in apps. Others believe that SMS messaging does not allow for personalized, targeted communication. Neither of which is true.
Mobile communication is much easier than initially perceived, and once implemented into a brand’s core marketing strategy, the benefits speak for themselves.
- SMS is a direct and immediate channel, with a higher open rate than any other marketing channel. This is helpful when you want to send time-sensitive messages or promotions. For example, on Cyber Monday, text marketing can help you maximize sales for that one day.
- Text marketing supports and integrates with other channels. Yes, it works great as a standalone channel, but can also enhance other strategies, including email and social media. Did you send out an important email that included a coupon or mobile offer for loyal customers? Send a follow-up SMS to boost email open rates.
- You can gain insight about your customers via feedback, as SMS makes it easy for consumers to respond.
- Increase consumer engagement by sending out exclusive deals, educational content, content info, reminders, and more!
- The ability to track data to improve your strategy. Whether you wish to monitor engagement rates or your ROI, SMS marketing is a trackable channel.
Ways SMS Marketing Can Revolutionize Your Business
So, the benefits of SMS are clear — but how can SMS marketing support the growth of your relationship? What are some practical ways that you can implement text messaging into your everyday business operations?
Text messaging is a personal and low-friction way to onboard new customers and users. Being a direct line of communication, SMS helps spark a conversation. This allows you to more easily walk customers through the steps that show them the value of your brand. Be strategic with your “welcome” texts so that consumers want to take action — or at the very least, learn more about what it is you offer.
Related: How to Keep Loyalty Members Engaged
Safety Policies Updates
Once COVID hit, safety policies were on every business owner’s mind. For some, this meant notifying their customers about safe curbside pickup options. SMS was also being heavily utilized by the healthcare industry. Text messaging is a low-barrier method to connect with patients, helping them feel more comfortable about upcoming appointments or procedures.
Are you changing your business hours? Notify your community of loyal customers. They will appreciate the effort, especially if they travel a fair distance to visit.
Delivery Status Updates
Consumers appreciate transparency. Once a purchase is made, they want to know when they’ll receive it. One study found that 79% of online consumers consider it important to receive updates on the progress of deliveries. This is where automated SMS order status updates come into play.
Want to optimize your next promotion? SMS marketing will help you connect with those who care the most. It’s easy enough to create a subscriber list by asking customers to opt-in with a keyword such as PROMO. Once you have a list, you can then send promotions and updates, as well as SMS-only offers.
Product and Service Alerts
Having consumers been asking when an item will be back in stock? Do your customers want to be notified about service-related updates? Would you like to notify your audience that you’re offering a new product or service? The key is knowing what your customers want to know and when. You can then leverage the power of SMS marketing to fill the gaps. These alerts are instant, ensuring your customers stay in the know.
Whether you own a dental practice, law office, or consulting company, sending automated SMS texts to your clients or patients is a great way to build a lasting relationship. This will also help reduce no-shows while providing guidance to those who support your business. When you invest in a mobile website platform, you can also benefit from an appointment scheduler.
In 2011, eCommerce businesses lost $25 billion due to stock-outs. As more and more people shop online, mastering your inventory is critical. Research shows that over 70% of online shoppers would search for an item elsewhere if it was unavailable. However, not all items can be found elsewhere — especially if your product is of superior quality. If you offer a unique product, why not give consumers the option to be notified once that item is back in stock? Again, have them opt-in and when that item is available again, send a notification. This can help you improve your bottom line.
How to Get Started
Ready to build lasting relationships with consumers through the power of personalized, timely content?
Whether you wish to send alerts, coupons, or reminders, Mobilozophy offers an SMS marketing platform that will help you take your marketing efforts to new heights.
Take advantage of:
- Message templates, simplifying your tasks
- Triggered messages based on a specific action or event
- Keyword manager for generating opt-ins
- An automated scheduler to enhance productivity
- Mobile number verification to reduce costs and ensure greater compliance
- Analytics to gain insight into your subscribers
- Personalization to add a personal touch to the customization process
- Segmentation to create lists based on behavior, location, interest, and more
At Mobilozophy we help you see that SMS marketing doesn’t need to be complicated. It’s time to start driving mobile success.
Contact us today to learn more!