The first text was sent in 1992, revolutionizing the personal and professional lives of billions of people around the globe. As of 2021, 3.8 billion people own a smartphone, and 75% of consumers want to receive offers via Short Message Service (SMS) — figures that keep growing. This means the potential for businesses is huge. …
Since the dawn of the smartphone, it’s been possible to do just about anything — shop, take photos, share ideas on social media, manage work, and so much more. Today, there are approximately 5.22 billion unique mobile users online, accounting for around half of all web traffic worldwide. As a marketer or business owner, if …
I explain to all my clients that if they don’t have a mobile marketing strategy, it’s time to create one. Then I give eight reasons why they should add mobile to their marketing strategy because if they don’t, they’re missing out on an avenue for promotion.
...Over the past several years, I’ve seen more marketers embrace SMS (better known to casual users as text messages). SMS is a great way to harness the power of mobile to send notifications and updates to customers.
...How many times have you downloaded a new app, only to forget about it a few days later, lost amidst the digital clutter on your smartphone? Let’s face it, encouraging users to download an app is only half the struggle. Consistent user engagement is a crucial aspect of maintaining a successful app. Thanks to in-app …
Well crafted push notifications can greatly influence mobile engagement, particularly due to their personalization and targeting features. If used properly, push notifications can bring your brand closer to users, create loyalty and increase app usage. Unfortunately, given the widespread adoption (and abuse) of push notifications many users are choosing to opt-out rather than opt-in. Understanding the basics of when …