The first text was sent in 1992, revolutionizing the personal and professional lives of billions of people around the globe. As of 2021, 3.8 billion people own a smartphone, and 75% of consumers want to receive offers via Short Message Service (SMS) — figures that keep growing. This means the potential for businesses is huge.

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Every marketer knows the power of coupons. Coupon programs make going to businesses far more attractive for customers, and even having a coupon puts a business on a customer’s mental map. And because customers need to bring in the actual coupon to take advantage of it, businesses don’t lose as much money through coupon promotions

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The holidays are a hectic time for many marketers. When I coach marketers, I like to remind them to make an extra effort to reach their customers, but also to get back to basics. Customers will always spend some serious money during the holidays. The trick is to engage them with relevant content at the

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Over the past several years, I’ve seen more marketers embrace SMS (better known to casual users as text messages). SMS is a great way to harness the power of mobile to send notifications and updates to customers.

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In an Adobe study of 4000 marketers worldwide, 80% reported not having a mobile marketing strategy for the next 12 months. It’s the mobile age with nearly two-thirds of Americans owning a mobile device so marketers can no longer turn the other cheek to integrating mobile into their marketing strategy. Just take a look at

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At a glance, marketing via text messages seems like a no-brainer. After all, most customers have their cell phone with them at all times, so there’s no better way to market to customers. However, there’s a catch: blindly sending unsolicited text messages goes against FCC compliance regulations and may result in up to a $1,500

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