“GIS provides a framework for data that gives it context and meaning — that’s why it is called ‘location intelligence.’ — Jack Dangermond, Founder of ESRI Historically, companies have used geospatial data and predictive modeling for site analysis or determining where to locate brick-and-mortar stores. However, opportunities within geographic information system (GIS) technology have since evolved, opening

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Businesses of all sizes benefit from data collection. However, last year, Apple released the privacy feature known as App Tracking Transparency, prohibiting the collection and sharing of specific data apps like Facebook use. This policy has left many small and medium-sized businesses owners wondering, how they can collect first-party data?  There was a direct link between

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Want to stay ahead of your competitors and continuously build customer loyalty? Well, then you need to offer something of value — something in which consumers don’t get elsewhere, and loyalty programs are a great way to accomplish this. Often overlooked, loyalty programs are vital when aiming to build relationships with your customers. While 90% of

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Consumers are under no obligation to share their data with you. When they do so, it’s a matter of trust. You are ethically and legally obligated to ensure that trust is well-placed. Location-based data is particularly sensitive because it allows you to glean information about where a customer’s mobile device is from moment to moment.But

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Loyalty programs have been around for decades, and the advantages are well known. Remember S&H Green Stamps? Once the largest loyalty program in history. Whether your business uses offline stamps or onhole punches, it’s nearly impossible to evaluate whether or not your loyalty program is adding to bottom line profits.

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Loyalty programs have long been used as a way to encourage repeat customers and bring in new interest.  However, the old standards of membership cards and “buy 9 and get the 10th free” are starting to feel a little stale.  A great new way to expand on the traditional loyalty program is with a loyalty

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