If you are considering adding SMS to your marketing mix but aren’t sure if you can afford it, think again. Many SMS marketing platforms offer affordable options for any size company. However, not all platforms are equal. Consider these tips for choosing an SMS marketing platform.User ExperienceA platform should offer a straightforward user experience for creating, …
Proximity Marketing is the next big thing for consumer engagement and a variety of businesses can benefit from adopting this technology. While there are a variety of products and systems available for location-based marketing, the five most common are Beacons, Bluetooth, Geofence, NFC, and WiFi. Each one of these is affordable, easy to install, and …
“GIS provides a framework for data that gives it context and meaning — that’s why it is called ‘location intelligence.’ — Jack Dangermond, Founder of ESRI Historically, companies have used geospatial data and predictive modeling for site analysis or determining where to locate brick-and-mortar stores. However, opportunities within geographic information system (GIS) technology have since …
Businesses of all sizes benefit from data collection. However, last year, Apple released the privacy feature known as App Tracking Transparency, prohibiting the collection and sharing of specific data apps like Facebook use. This policy has left many small and medium-sized businesses owners wondering, how they can collect first-party data? There was a direct …
Want to stay ahead of your competitors and continuously build customer loyalty? Well, then you need to offer something of value — something in which consumers don’t get elsewhere, and loyalty programs are a great way to accomplish this. Often overlooked, loyalty programs are vital when aiming to build relationships with your customers. While 90% of …
Consumers are under no obligation to share their data with you. When they do so, it’s a matter of trust. You are ethically and legally obligated to ensure that trust is well-placed. Location-based data is particularly sensitive because it allows you to glean information about where a customer’s mobile device is from moment to moment.But …