Want to stay ahead of your competitors and continuously build customer loyalty? Well, then you need to offer something of value — something in which consumers don’t get elsewhere, and loyalty programs are a great way to accomplish this. Often overlooked, loyalty programs are vital when aiming to build relationships with your customers. While 90% of

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Consumers are under no obligation to share their data with you. When they do so, it’s a matter of trust. You are ethically and legally obligated to ensure that trust is well-placed. Location-based data is particularly sensitive because it allows you to glean information about where a customer’s mobile device is from moment to moment.But

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Loyalty programs have been around for decades, and the advantages are well known. Remember S&H Green Stamps? Once the largest loyalty program in history. Whether your business uses offline stamps or onhole punches, it’s nearly impossible to evaluate whether or not your loyalty program is adding to bottom line profits.

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Loyalty programs have long been used as a way to encourage repeat customers and bring in new interest.  However, the old standards of membership cards and “buy 9 and get the 10th free” are starting to feel a little stale.  A great new way to expand on the traditional loyalty program is with a loyalty

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Customer loyalty programs have become a staple in the American business model over the past two decades. They range from free products to points programs to discounts on items like gas and travel. Loyalty programs are a great way to build a returning customer base and an even better way to get people talking about

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