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In 1992, the first text message was sent, marking a revolutionary moment that transformed the lives of billions worldwide, both personally and professionally. Fast forward to 2023, where 7.3 billion people own smartphones, and a staggering 91% of consumers want to receive SMS messages from businesses. With these numbers continually on the rise, the potential …
If you are considering adding SMS to your marketing mix but aren’t sure if you can afford it, think again. Many SMS marketing platforms offer affordable options for any size company. However, not all platforms are equal. Consider these tips for choosing an SMS marketing platform. User Experience A platform should offer a straightforward user experience …
Every marketer knows the power of coupons. Coupon programs make going to businesses far more attractive for customers, and even having a coupon puts a business on a customer’s mental map. And because customers need to bring in the actual coupon to take advantage of it, businesses don’t lose as much money through coupon promotions …
The holidays are a hectic time for many marketers. When I coach marketers, I like to remind them to make an extra effort to reach their customers, but also to get back to basics. Customers will always spend some serious money during the holidays. The trick is to engage them with relevant content at the …
Over the past several years, I’ve seen more marketers embrace SMS (better known to casual users as text messages). SMS is a great way to harness the power of mobile to send notifications and updates to customers.
...In an Adobe study of 4000 marketers worldwide, 80% reported not having a mobile marketing strategy for the next 12 months. It’s the mobile age with nearly two-thirds of Americans owning a mobile device so marketers can no longer turn the other cheek to integrating mobile into their marketing strategy. Just take a look at …