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In 1992, the first text message was sent, marking a revolutionary moment that transformed the lives of billions worldwide, both personally and professionally. Fast forward to 2023, where 7.3 billion people own smartphones, and a staggering 91% of consumers want to receive SMS messages from businesses. With these numbers continually on the rise, the potential …
If you are considering adding SMS to your marketing mix but aren’t sure if you can afford it, think again. Many SMS marketing platforms offer affordable options for any size company. However, not all platforms are equal. Consider these tips for choosing an SMS marketing platform. User Experience A platform should offer a straightforward user experience …
Since the dawn of the smartphone, it’s been possible to do just about anything — shop, take photos, share ideas on social media, manage work, and so much more. Today, there are approximately 5.22 billion unique mobile users online, accounting for around half of all web traffic worldwide. As a marketer or business owner, if …
I explain to all my clients that if they don’t have a mobile marketing strategy, it’s time to create one. Then I give eight reasons why they should add mobile to their marketing strategy because if they don’t, they’re missing out on an avenue for promotion.
...Over the past several years, I’ve seen more marketers embrace SMS (better known to casual users as text messages). SMS is a great way to harness the power of mobile to send notifications and updates to customers.
...How many times have you downloaded a new app, only to forget about it a few days later, lost amidst the digital clutter on your smartphone? Let’s face it, encouraging users to download an app is only half the struggle. Consistent user engagement is a crucial aspect of maintaining a successful app. Thanks to in-app …