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The cellphone has become the most ubiquitous tool in the world: it’s strapped to every man, every woman, and, increasingly, every child. In short, there has never been a better time to embrace mobile marketing. Despite this, many companies experience difficulty growing their mobile subscriber list. This may be because of the content they provide, the messages they send, or …
Sure, Millennials are strapped with staggering student loan debt and mile-high housing rates, but this demographic is swiftly becoming one of the most attractive (and lucrative) consumer groups in market. Accenture predicts that Millennial spending will account for a minimum of 30% in total retail sales by 2020. In other words, Millennials make up …
In order to navigate the world of mobile marketing, you need to learn the language. We’ve done the work for you, and compiled a list of the terms you need to know to get familiar with the latest mobile marketing lingo.
...Within the past few years, there has been an influx of options to reach potential consumers via mobile networks. In fact, Salesforce notes that 68% of companies have already integrated mobile marketing into their overall marketing strategy. SMS messaging, mobile websites, location-based offers and mobile coupons are proving to be valuable solution to reach the …
Multi-channel marketing may sound complicated, but it is really a simple concept that involves advertising through different mediums like mobile, television, print and online campaigns. The principle of never putting all of your eggs in one basket is at the heart of multi-channel marketing, which distributes your marketing efforts across multiple platforms to maximize your …
According to CMS Report, average mobile conversion rates are up 64% compared to the average desktop conversion rates. Yet another reason to give extra attention to the mobile experience.
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