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In today’s fast-paced digital landscape, marketing strategies must evolve to meet consumers’ ever-changing behaviors and preferences. One of the most significant shifts in recent years has been the surge in mobile device usage. With 54.86 percent of Internet traffic comes from mobile, billions worldwide now access content via smartphones and tablets. To elevate your digital marketing …
Mobile marketing isn’t just for big companies with unlimited budgets. Affordable options such as Mobilozophy’s Mobile Marketing Platform exist that SMBs can license to add mobile into their marketing strategy to engage consumers at the right place and time to build deeper relationships and grow their business. While most SMBs use social for most of their …
An increasing number of companies are realizing how much money there is in mobile apps. Even apps that aren’t monetized (via a charge for the initial download, micropayments or advertising) are a powerful tool in a marketer’s arsenal. They keep your audience engaged with your brand and let you send push notifications, coupons and other …
I explain to all my clients that if they don’t have a mobile marketing strategy, it’s time to create one. Then I give eight reasons why they should add mobile to their marketing strategy because if they don’t, they’re missing out on an avenue for promotion.
...In an Adobe study of 4000 marketers worldwide, 80% reported not having a mobile marketing strategy for the next 12 months. It’s the mobile age with nearly two-thirds of Americans owning a mobile device so marketers can no longer turn the other cheek to integrating mobile into their marketing strategy. Just take a look at …
Over the past few years, the automobile industry has really discovered the power of mobile marketing. It’s not uncommon to see companies such as Ford using everything from text message campaigns to developing their own mobile app in order to generate leads, convert customers, and build brand awareness. But how does all of it work? …