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Multi-channel marketing may sound complicated, but it is really a simple concept that involves advertising through different mediums like mobile, television, print and online campaigns. The principle of never putting all of your eggs in one basket is at the heart of multi-channel marketing, which distributes your marketing efforts across multiple platforms to maximize your …
According to CMS Report, average mobile conversion rates are up 64% compared to the average desktop conversion rates. Yet another reason to give extra attention to the mobile experience.
...As the number of mobile users continues to grow exponentially, mobile marketing is now an essential component of any integrated marketing plan. In fact, mobile commerce is exploding thanks in great part to mobile coupons. Mobile coupon marketing can help generate new customers for any sized business by attracting targeted consumers on the hunt for deals and discounts.
...QR codes seemed to be everywhere in the dawn of the smartphone era a few years ago. You might think that these are dated technology, but they are still being used by many companies, large and small, in exciting new ways. These codes benefit businesses in many ways and are most effective in combination with …
More and more companies are adopting some form of mobile advertising to increase their customer base. By using the latest consumer technology, a business can reach out to their customers across multiple channels and devices. This lets them send out timely, personalized, and high-value advertisements that will reach their customers at exactly the right moment. …
Coupons are a great way to engage your customers and keep them up to date on your latest products or promotions. Unlike traditional paper coupons, mobile coupons can be customized to your customers’ preferences and schedules. They are often distributed through SMS, MMS, Bluetooth, and other mobile means. This means that consumers can be sent …