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Loyalty programs have been around for decades, and the advantages are well known. Remember S&H Green Stamps? Once the largest loyalty program in history. Whether your business uses offline stamps or onhole punches, it’s nearly impossible to evaluate whether or not your loyalty program is adding to bottom line profits.
...How many times have you downloaded a new app, only to forget about it a few days later, lost amidst the digital clutter on your smartphone? Let’s face it, encouraging users to download an app is only half the struggle. Consistent user engagement is a crucial aspect of maintaining a successful app. Thanks to in-app …
Mobile apps have become powerful tools for brands who want to build deeper relationships with their customers. A mobile app can serve many purposes, including: complimenting the offline experience, driving sales, or simply connecting with loyal customers. Whether you’re in the conceptual stages of building a mobile app or preparing to launch the finished product, …
Proximity marketing has come a long way from the early days of WI-FI-only detection. Now, in 2023, over 307 U.S. consumers own smartphone. You can use beacons if you want an extremely accurate, location pinpointing technology. Alternatively, choose low-cost Bluetooth for spanning larger distances and reaching multiple users; but should you really make the investment?
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