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A carefully executed text program is a great way to reach your customers directly and immediately. If you’re offering a special promotion or any sort of time-sensitive deal or information, texting is the single most efficient way of making contact. The first step to creating a successful text marketing program is to compel your customers …
Beacon-triggered messages are the latest of IoT technologies that businesses are using to reach consumers, in real time. In the wrong situation, this type of messaging can seem burdensome, but with the right strategy, beacon based messaging is a welcomed addition. A beacon is a strategically placed device that can be found in places where …
In order to navigate the world of mobile marketing, you need to learn the language. We’ve done the work for you, and compiled a list of the terms you need to know to get familiar with the latest mobile marketing lingo.
...Within the past few years, there has been an influx of options to reach potential consumers via mobile networks. In fact, Salesforce notes that 68% of companies have already integrated mobile marketing into their overall marketing strategy. SMS messaging, mobile websites, location-based offers and mobile coupons are proving to be valuable solution to reach the …
Choosing between Apple’s iBeacon and Google’s Eddystone is more difficult than it sounds. The former is the veteran beacon and is primarily tethered to iOS, while the latter is the system-versatile up-and-comer with lots of potential. Before deciding, it’s important to take a closer look at both beacons.
...Multi-channel marketing may sound complicated, but it is really a simple concept that involves advertising through different mediums like mobile, television, print and online campaigns. The principle of never putting all of your eggs in one basket is at the heart of multi-channel marketing, which distributes your marketing efforts across multiple platforms to maximize your …