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Well crafted push notifications can greatly influence mobile engagement, particularly due to their personalization and targeting features. If used properly, push notifications can bring your brand closer to users, create loyalty and increase app usage. Unfortunately, given the widespread adoption (and abuse) of push notifications many users are choosing to opt-out rather than opt-in. Understanding the basics of when …
Proximity marketing software is reshaping and redefining the customer experience. Venues are coming to life with location-aware technology and consumers are taking notice. Now is the time for retailers and brands to understand and optimize each part of a customer’s path-to-purchase, or be left behind the competition. Â
...SMS marketing is one of the most successful ways of sending time-sensitive information to your customers. Most users check their phone at least every ten minutes, and text messages have a significantly higher rate of follow-through than other forms of communication like email. Here are 6 tips to help you maximize the potential of this …
As the number of mobile users continues to grow exponentially, mobile marketing is now an essential component of any integrated marketing plan. In fact, mobile commerce is exploding thanks in great part to mobile coupons. Mobile coupon marketing can help generate new customers for any sized business by attracting targeted consumers on the hunt for deals and discounts.
...QR codes seemed to be everywhere in the dawn of the smartphone era a few years ago. You might think that these are dated technology, but they are still being used by many companies, large and small, in exciting new ways. These codes benefit businesses in many ways and are most effective in combination with …