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The amount of market research available today is astounding, and ever-growing. In order to make the most out of time and get the most conversions, truly understanding a customer is paramount, and location-based analytics allows you to take that a step further.
...If the likes of Don Draper were able to imagine not only a personal computer, but that nearly every person on earth would have effectively a personal computer in their pocket just a few decades in the future, the boys of Mad Men would have gone wild.
...It should come as no surprise that people spend more time on their mobile devices than they do on desktops and/or laptops. For marketers, this means that clients are more likely to see an ad campaign on their mobile devices than on their desktops, so it’s more important than ever to develop a mobile messaging …
With the enormous prevalence of mobile devices, retailers and businesses have anxiously awaited a solution that provides real-time, targeted messages to consumers. Behold, location-based marketing was born. This beacon enabled technology has great benefits for both the consumer and the business. For consumers, it’s a convenient method of receiving special offers or alerts from their favorite …
Emails look great on desktops and laptops. However, many people use their mobile devices to view emails. Many emails on tablets, smartphones, netbooks, and other internet devices look terrible. The endless scrolling, the eye-straining words, and the omitted photos make email viewing cringe-worthy. In this post, we’ll give you a few tips for mobile-friendly email …
Coupon campaigns have been used by brands since 1887, with the launch of the first ever paper coupon by Coca Cola! While today’s consumers still enjoy a great bargain, the way they find and redeem those deals have changed. Shoppers now spend less time clipping and more time clicking! Most merchants and brands make extensive …