I explain to all my clients that if they don’t have a mobile marketing strategy, it’s time to create one. Then I give eight reasons why they should add mobile to their marketing strategy because if they don’t, they’re missing out on an avenue for promotion.

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Have you ever asked yourself, “Do I need a mobile website or is it just hype?” Mobile websites aren’t just for techies. If you’re interested in growing your business, a mobile website will play an essential role in attracting and capturing new customers. Here are 7 reasons you should establish a mobile presence:

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By having a mobile website, you can experience a rise in web and in-store traffic, and ultimately profits. However, you can’t just optimize your desktop site for mobile. That is definitely a no no. And, that isn’t the only one. 57% of users say they won’t recommend a business with a poorly designed mobile site.

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Look around in any public place and you’ll see people heads down and hands glued to a mobile device. Don’t believe us? Here are the stats…

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