November 12 2015

Do I Need a Mobile Website?

Have you ever asked yourself, “Do I need a mobile website or is it just hype?

Mobile websites aren’t just for techies. If you’re interested in growing your business, a mobile website will play an essential role in attracting and capturing new customers. Here are 7 reasons you should establish a mobile presence:

1. Google has a separate index for mobile content.
Not only do they have a separate index for mobile content, but also it is fairly empty. Google mobile provides search results based on the providers that have a mobile web site or information.

2. Your regular website is not going to cut it

There is a fundamental design difference between viewing a website on a desktop/PC or on a mobile device. On a mobile phone, there is a very limited amount of screen space. If you have ever had to side scroll to view something on a website, you realize how much of an inconvenience it is. This is magnified on a mobile device. Even with the ability to turn the device lengthwise, the resolution is still extremely small.

3. Mobile web usage is ever increasing
Not only has the mobile web inevitably overtake the desktop, but also usage and adoption has grown at a much faster rate than the desktop did. In the future, the vast majority of visitors to your website will be on a mobile device.

4. mCommerce sales expected to be $104.50 billion in 2015
This is likely the most exciting and sought after information about the mobile web. This figure is up 38.17% from 2014. So, as you can see, purchasing from mobile devices is already in the billions and keeps increasing each year.

5. Mobile Shoppers Prefer Mobile Websites
Research by Forrester commissioned by RetailMeNot suggests mobile shoppers prefer mobile websites to native apps for all activities except for using stored-value cards in-store.

6. Mobile optimization boosts site interaction and conversions
According to Criteo data, visitors to optimized sites viewed nearly three products on average—a figure that dropped to 2.3 for those not optimized. The gap was even wider when it came to add-to-basket rates, which were 1.5 times higher on mobile-optimized sites (12.0%) than nonoptimized ones (8.2%).

7. More Google Searches on Mobile Devices versus Desktop
In May 2015, Google announced that more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.

The world has gone mobile and having a mobile website creates a win-win situation for you and your customers. Platforms like mzConnect, make it easy to upgrade your website to a mobile-friendly design, without the hassle of coding.


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