Look around in any public place and you’ll see people heads down and hands glued to a mobile device. Don’t believe us? Here are the stats…
- 70% of mobile searches lead to online action within an hour.
- Consumers spend nearly 50% of their internet time on their mobile devices.
- 4 out of 5 consumers use smartphones to shop.
- 34% of mobile shoppers abandon their transaction if their experience is not optimized for mobile.
And these stats are just the beginning. The question is no longer, “is a mobile website important to my business?”…because that’s a no-brainer, but rather, “what do I need to do to get in on this”?
Funny you asked. Here are 5 reasons why your business needs to embrace a mobile website if it wants to stay ahead:
1) To increase sales:
By creating a mobile-optimized website with highly relevant, content, you are increasing traffic to your store by 27%, therefore increasing sales.
2) To reach more customers:
By maximizing your company’s website for the mobile world, you expand your customer base by 30% with increased online visibility.
The more people who are able to find your business on their mobile devices, the better opportunities you’ll have to sell products and/or services. In addition, location-based searches on mobiles allow businesses to provide information such as reviews, maps, etc…, attracting more local customers.
3) To improve customer retention:
Want to keep them coming back to your site? The beauty of being mobile is customers are never too far away from their smartphones or tablets. This gives you a plethora of marketing opportunities, such as a mobile punch card loyalty system, to get them to keep coming back to your store, online or in person.
4) To increase customer engagement:
Want to start a conversation? Use social integration in your mobile site to engage consumers in sharing coupons and special offers; registering for enter to wins; increasing brand awareness, and giving valuable feedback.
5) To grow your customer list:
One of the most important aspects of any business or industry is growing a customer base. Implementing opt-in text messages to potential customers to subscribe for special offers, daily news, trend reports, etc…are an excellent way to capture customer information through mobile marketing. Remember, if they don’t know they can opt-in, they won’t. Make sure your mobile website has an opt-in option prominently displayed and/or your native app allows users to do so during the registration process.
With so many different avenues to venture into a mobile website design, the sky is the limit of what you can do and how you can influence consumers to purchase. If you want to be successful in the mobile game, you have to be savvy, ambitious and stay ahead of your competition…because if you’re not going mobile, they are.