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More and more companies are adopting some form of mobile advertising to increase their customer base. By using the latest consumer technology, a business can reach out to their customers across multiple channels and devices. This lets them send out timely, personalized, and high-value advertisements that will reach their customers at exactly the right moment. …
Mobile marketing is now mandatory in the mobile-first Internet — especially campaigns that integrate well with other marketing tactics. Of course, this isn’t about leaving behind the old, at least not completely. It’s about carefully planned integration. People integrate their mobile devices into the ordinary, non-tech processes of their life every day, so why shouldn’t marketers …
Change happens so rapidly in marketing that it’s already becoming old news, but the truth is beginning to dawn on every business: the Internet has officially become a mobile-first environment. In this new world, it’s critical to know how to use mobile marketing to generate leads. These four mobile lead generation tips will ensure you’ve …
The world of mobile marketing is growing, and more retailers than ever are taking advantage of this technology to satisfy their convenience-seeking customers. The great news is that this trend isn’t reserved just for big box stores and restaurants. Here are some statistics on the rise in the use of mobile coupons along with some …
One of the most important values to understand with a business is the value of a customer. This piece of information allows you to adjust marketing to be more efficient, provides insight into trends, and can help you increase your bottom line.
...If the likes of Don Draper were able to imagine not only a personal computer, but that nearly every person on earth would have effectively a personal computer in their pocket just a few decades in the future, the boys of Mad Men would have gone wild.
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