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Every marketer knows the power of coupons. Coupon programs make going to businesses far more attractive for customers, and even having a coupon puts a business on a customer’s mental map. And because customers need to bring in the actual coupon to take advantage of it, businesses don’t lose as much money through coupon promotions …
I explain to all my clients that if they don’t have a mobile marketing strategy, it’s time to create one. Then I give eight reasons why they should add mobile to their marketing strategy because if they don’t, they’re missing out on an avenue for promotion.
...As the number of mobile users continues to grow exponentially, mobile marketing is now an essential component of any integrated marketing plan. In fact, mobile commerce is exploding thanks in great part to mobile coupons. Mobile coupon marketing can help generate new customers for any sized business by attracting targeted consumers on the hunt for deals and discounts.
...Coupons are a great way to engage your customers and keep them up to date on your latest products or promotions. Unlike traditional paper coupons, mobile coupons can be customized to your customers’ preferences and schedules. They are often distributed through SMS, MMS, Bluetooth, and other mobile means. This means that consumers can be sent …
The world of mobile marketing is growing, and more retailers than ever are taking advantage of this technology to satisfy their convenience-seeking customers. The great news is that this trend isn’t reserved just for big box stores and restaurants. Here are some statistics on the rise in the use of mobile coupons along with some …
Coupon campaigns have been used by brands since 1887, with the launch of the first ever paper coupon by Coca Cola! While today’s consumers still enjoy a great bargain, the way they find and redeem those deals have changed. Shoppers now spend less time clipping and more time clicking! Most merchants and brands make extensive …