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In an Adobe study of 4000 marketers worldwide, 80% reported not having a mobile marketing strategy for the next 12 months. It’s the mobile age with nearly two-thirds of Americans owning a mobile device so marketers can no longer turn the other cheek to integrating mobile into their marketing strategy. Just take a look at …
Choosing between Apple’s iBeacon and Google’s Eddystone is more difficult than it sounds. The former is the veteran beacon and is primarily tethered to iOS, while the latter is the system-versatile up-and-comer with lots of potential. Before deciding, it’s important to take a closer look at both beacons.
...Proximity marketing software is reshaping and redefining the customer experience. Venues are coming to life with location-aware technology and consumers are taking notice. Now is the time for retailers and brands to understand and optimize each part of a customer’s path-to-purchase, or be left behind the competition.
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