People spend an impressive amount of time looking at their phone, even when they are on the go. As a business owner, you need to take advantage of this and reach out to your audience on this platform to draw the attention of potential customers to what you offer.

Airports have become a testing ground for location-based marketing and, especially with beacons, a sign of what’s to come as marketing evolves.

Mobile phones, mobile Apps, WiFi and social media definitely dominate how our world works today, and all of these tools have one thing in common…location. In 2009, location-based tools like Foursquare were simply known as “cool things”. Check-ins became a big hit with mobile users the moment they were introduced. Shortly thereafter, social networking sites …