September 8 2015

Consider This Before Choosing A Location-Based Marketing Partner

People spend an impressive amount of time looking at their phone, even when they are on the go. As a business owner, you need to take advantage of this and reach out to your audience on this platform to draw the attention of potential customers to what you offer.

There are different ways of offering products or services on the mobile platform, including creating a mobile website, an app or sending texts to a distribution list.

The latest mobile marketing technology is known as location-based marketing. This approach consists in sending notifications to the Smartphones of passersbys to encourage them to come in your store.
The right location-based marketing partner will be able to drive more people to your store by sharing relevant information, such as coupons or discounts or new product information, with foot traffic.

Mobile use is already huge and is expected to grow by more than 20% this year alone. Using this platform to get the attention of passerbys should increase the number of people who walk in your store. Sharing the right promotional messages on this platform also means the people who come in your store will be ready to take action and will be more likely to make a purchase.

Choose a location-based marketing partner who offers the right mix of technologies and can help you target the right audience and develop the right tone for your brand. Using location-based marketing means you need to be able to grab the attention of people who walk by your store and give them a reason to come in. You need to offer something valuable but also need the right tone and message.

Using location-based marketing is something you should consider since you need to be able to compete with the marketing offers people are constantly exposed to on their Smartphones. Using Wi-Fi, GPS or beacons to grab their attention as they pass by will lead to more people coming in your store and the right marketing partner can make this happen!


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