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QR codes have been a mobile marketing tool for several years, and they’re growing more and more common. They’re a perfect way to put customers in touch with your website, where they are in the real world, without them having to remember your URL. However, many companies make these five five QR code marketing mistakes.
...QR codes seemed to be everywhere in the dawn of the smartphone era a few years ago. You might think that these are dated technology, but they are still being used by many companies, large and small, in exciting new ways. These codes benefit businesses in many ways and are most effective in combination with …
Mobile marketing is now mandatory in the mobile-first Internet — especially campaigns that integrate well with other marketing tactics. Of course, this isn’t about leaving behind the old, at least not completely. It’s about carefully planned integration. People integrate their mobile devices into the ordinary, non-tech processes of their life every day, so why shouldn’t marketers …
Considering taking the dive into QR Code marketing? Before doing anything else, it’s important that you research your latest audience demographics to know if they are potential scanners (or not). The information published by comScore Mobilens may provide you with these insights. In this post, we’ll take a look at a few of the QR …