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First developed in 1994, QR codes are nothing new. However, they certainly made their mark in 2020. It wasn’t until the recent pandemic that the world saw a QR code revolution. These matrix barcodes are everywhere, allowing businesses across varying industries to provide their customers with a safe, interactive experience. While COVID has had a …
COVID created an unexpected tipping point, accelerating digital technology, especially in regard to contactless payment options. In that sense, businesses across the globe have needed to rapidly adapt to the demands of COVID, forcing many retailers, restaurants, and other businesses to close their doors. For those who remain open, consumers expect the safest possible experience. …
If you want to increase customer engagement, then mobile coupons are the way to go. Research shows that mobile coupons can enhance awareness of products and lead to redemptions. Mobile coupon users also enhance revenue potential as they tend to shop and spend more than non-mobile coupon users. But redeeming mobile coupons can be a …
QR codes are no gimmick. Ever since Apple integrated QR code scanning functionality into the iPhone’s camera software, they’ve been back in force. You’re probably most familiar with marketers using QR codes to direct consumers to websites or to give extra information about a product. But QR codes are a powerful tool, with uses limited …
Every marketer knows the power of coupons. Coupon programs make going to businesses far more attractive for customers, and even having a coupon puts a business on a customer’s mental map. And because customers need to bring in the actual coupon to take advantage of it, businesses don’t lose as much money through coupon promotions …
The holidays are a hectic time for many marketers. When I coach marketers, I like to remind them to make an extra effort to reach their customers, but also to get back to basics. Customers will always spend some serious money during the holidays. The trick is to engage them with relevant content at the …