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Sure, Millennials are strapped with staggering student loan debt and mile-high housing rates, but this demographic is swiftly becoming one of the most attractive (and lucrative) consumer groups in market. Accenture predicts that Millennial spending will account for a minimum of 30% in total retail sales by 2020. In other words, Millennials make up …
For most people, a mobile device is within an arms reach at any given time. Smart phones, tablets and other connected devices have become personal assistants help to guide us through the day. If you’re an application developer, this is good news, but it’s only the beginning. Keeping your app on users devices, is the challenge.
...How many times have you downloaded a new app, only to forget about it a few days later, lost amidst the digital clutter on your smartphone? Let’s face it, encouraging users to download an app is only half the struggle. Consistent user engagement is a crucial aspect of maintaining a successful app. Thanks to in-app …
Mobile apps have become powerful tools for brands who want to build deeper relationships with their customers. A mobile app can serve many purposes, including: complimenting the offline experience, driving sales, or simply connecting with loyal customers. Whether you’re in the conceptual stages of building a mobile app or preparing to launch the finished product, …
In order to navigate the world of mobile marketing, you need to learn the language. We’ve done the work for you, and compiled a list of the terms you need to know to get familiar with the latest mobile marketing lingo.
...Within the past few years, there has been an influx of options to reach potential consumers via mobile networks. In fact, Salesforce notes that 68% of companies have already integrated mobile marketing into their overall marketing strategy. SMS messaging, mobile websites, location-based offers and mobile coupons are proving to be valuable solution to reach the …