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In-app notifications are a great way to get your audience’s attention. But it can be tricky to figure out how to best use these notifications to get customers’ attention and drive loyalty. Here are six simple uses for in-app notifications, that you can quickly and easily build into your app: 1. Onboarding You’re happy to …
QR codes are no gimmick. Ever since Apple integrated QR code scanning functionality into the iPhone’s camera software, they’ve been back in force. You’re probably most familiar with marketers using QR codes to direct consumers to websites or to give extra information about a product. But QR codes are a powerful tool, with uses limited …
An increasing number of companies are realizing how much money there is in mobile apps. Even apps that aren’t monetized (via a charge for the initial download, micropayments or advertising) are a powerful tool in a marketer’s arsenal. They keep your audience engaged with your brand and let you send push notifications, coupons and other …
Every marketer knows the power of coupons. Coupon programs make going to businesses far more attractive for customers, and even having a coupon puts a business on a customer’s mental map. And because customers need to bring in the actual coupon to take advantage of it, businesses don’t lose as much money through coupon promotions …
The holidays are a hectic time for many marketers. When I coach marketers, I like to remind them to make an extra effort to reach their customers, but also to get back to basics. Customers will always spend some serious money during the holidays. The trick is to engage them with relevant content at the …
QR codes have been a mobile marketing tool for several years, and they’re growing more and more common. They’re a perfect way to put customers in touch with your website, where they are in the real world, without them having to remember your URL. However, many companies make these five five QR code marketing mistakes.
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