The Mobile Marketing Association defines mobile marketing as a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

Today, mobile content is consumed more actively than any other types of media available. In fact, the average person looks at their mobile phone up to 150 times a day AND about 40 percent of mobile device search queries are locally focused. This presents a plethora of opportunities for marketers to engage local consumers.