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At a glance, marketing via text messages seems like a no-brainer. After all, most customers have their cell phone with them at all times, so there’s no better way to market to customers. However, there’s a catch: blindly sending unsolicited text messages goes against FCC compliance regulations and may result in up to a $1,500 …
When it comes to designing mobile apps, there’s a lot of things to worry about. These things range from the app’s marketing to its price point. However, all of this is meaningless if it doesn’t provide easy for the average user to understand and operate. This is why designing with the user in mind is …
The cellphone has become the most ubiquitous tool in the world: it’s strapped to every man, every woman, and, increasingly, every child. In short, there has never been a better time to embrace mobile marketing. Despite this, many companies experience difficulty growing their mobile subscriber list. This may be because of the content they provide, the messages they send, or …
Mobile marketing and ecommerce is a rapidly growing field. Marketers are shifting their efforts toward mobile devices using great tools such as mobile web optimization, QR codes, and text message marketing. Text message marketing or SMS marketing has become hugely popular around the world because texting enables marketers communicate easily, immediately, and effectively their audiences. SMS marketing …
Sure, Millennials are strapped with staggering student loan debt and mile-high housing rates, but this demographic is swiftly becoming one of the most attractive (and lucrative) consumer groups in market. Accenture predicts that Millennial spending will account for a minimum of 30% in total retail sales by 2020. In other words, Millennials make up …
For most people, a mobile device is within an arms reach at any given time. Smart phones, tablets and other connected devices have become personal assistants help to guide us through the day. If you’re an application developer, this is good news, but it’s only the beginning. Keeping your app on users devices, is the challenge.
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