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Mobile marketing is now mandatory in the mobile-first Internet — especially campaigns that integrate well with other marketing tactics. Of course, this isn’t about leaving behind the old, at least not completely. It’s about carefully planned integration. People integrate their mobile devices into the ordinary, non-tech processes of their life every day, so why shouldn’t marketers …
Have you ever asked yourself, “Do I need a mobile website or is it just hype?” Mobile websites aren’t just for techies. If you’re interested in growing your business, a mobile website will play an essential role in attracting and capturing new customers. Here are 7 reasons you should establish a mobile presence:
...Change happens so rapidly in marketing that it’s already becoming old news, but the truth is beginning to dawn on every business: the Internet has officially become a mobile-first environment. In this new world, it’s critical to know how to use mobile marketing to generate leads. These four mobile lead generation tips will ensure you’ve …
The world of mobile marketing is growing, and more retailers than ever are taking advantage of this technology to satisfy their convenience-seeking customers. The great news is that this trend isn’t reserved just for big box stores and restaurants. Here are some statistics on the rise in the use of mobile coupons along with some …
One of the most important values to understand with a business is the value of a customer. This piece of information allows you to adjust marketing to be more efficient, provides insight into trends, and can help you increase your bottom line.
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