menu
In the ever-evolving landscape of contemporary business, maintaining a competitive edge necessitates the adoption of innovative strategies to attract and retain customers. Among these strategies, the utilization of mobile coupons has gained considerable prominence. The U.S. mobile coupons market alone is estimated to have been valued at $150 billion, with projections indicating growth to $1.6 …
Businesses of all sizes benefit from data collection. However, last year, Apple released the privacy feature known as App Tracking Transparency, prohibiting the collection and sharing of specific data apps like Facebook use. This policy has left many small and medium-sized businesses owners wondering, how they can collect first-party data? There was a direct link between …
COVID created an unexpected tipping point, accelerating digital technology, especially in regard to contactless payment options. In that sense, businesses across the globe have needed to rapidly adapt to the demands of COVID, forcing many retailers, restaurants, and other businesses to close their doors. For those who remain open, consumers expect the safest possible experience. …
Many businesses have considered getting rid of paper receipts… and many governments are encouraging other businesses to take the plunge. But what are the consequences for your business? Read on to learn some of the benefits of digital-only receipts — and the drawbacks.
...If you want to increase customer engagement, then mobile coupons are the way to go. Research shows that mobile coupons can enhance awareness of products and lead to redemptions. Mobile coupon users also enhance revenue potential as they tend to shop and spend more than non-mobile coupon users. But redeeming mobile coupons can be a …
QR codes are no gimmick. Ever since Apple integrated QR code scanning functionality into the iPhone’s camera software, they’ve been back in force. You’re probably most familiar with marketers using QR codes to direct consumers to websites or to give extra information about a product. But QR codes are a powerful tool, with uses limited …