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Businesses of all sizes benefit from data collection. However, last year, Apple released the privacy feature known as App Tracking Transparency, prohibiting the collection and sharing of specific data apps like Facebook use. This policy has left many small and medium-sized businesses owners wondering, how they can collect first-party data? There was a direct link between …
Want to stay ahead of your competitors and continuously build customer loyalty? Well, then you need to offer something of value — something in which consumers don’t get elsewhere, and loyalty programs are a great way to accomplish this. Often overlooked, loyalty programs are vital when aiming to build relationships with your customers. While 90% of …
Today, over 90% of companies have some sort of loyalty program — and rightfully so. Research shows that consumers who are loyal to a brand will refer that brand to friends and family (59%), join their loyalty program (59%), and spend more (36%). While many companies now invest in loyalty programs, 54% of their customers’ …
Many businesses have considered getting rid of paper receipts… and many governments are encouraging other businesses to take the plunge. But what are the consequences for your business? Read on to learn some of the benefits of digital-only receipts — and the drawbacks.
...The holidays are a hectic time for many marketers. When I coach marketers, I like to remind them to make an extra effort to reach their customers, but also to get back to basics. Customers will always spend some serious money during the holidays. The trick is to engage them with relevant content at the …
I explain to all my clients that if they don’t have a mobile marketing strategy, it’s time to create one. Then I give eight reasons why they should add mobile to their marketing strategy because if they don’t, they’re missing out on an avenue for promotion.
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