In today’s fast-paced digital landscape, marketing strategies must evolve to meet consumers’ ever-changing behaviors and preferences. One of the most significant shifts in recent years has been the surge in mobile device usage. With 54.86 percent of Internet traffic comes from mobile, billions worldwide now access content via smartphones and tablets. To elevate your digital marketing

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In 2013, the Australian agency Momentum coined the term “phygital.” However, it wasn’t until COVID that many businesses began to see the importance of a cohesive physical and digital consumer experience. Consumer trends pre- and post-pandemic led to what’s known in the industry as “phygital” marketing — the merging of physical and digital experiences.  This approach

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