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Beacon-triggered messages are the latest of IoT technologies that businesses are using to reach consumers, in real time. In the wrong situation, this type of messaging can seem burdensome, but with the right strategy, beacon based messaging is a welcomed addition. A beacon is a strategically placed device that can be found in places where …
Choosing between Apple’s iBeacon and Google’s Eddystone is more difficult than it sounds. The former is the veteran beacon and is primarily tethered to iOS, while the latter is the system-versatile up-and-comer with lots of potential. Before deciding, it’s important to take a closer look at both beacons.
...Proximity marketing software is reshaping and redefining the customer experience. Venues are coming to life with location-aware technology and consumers are taking notice. Now is the time for retailers and brands to understand and optimize each part of a customer’s path-to-purchase, or be left behind the competition.
...Brick and mortar stores haven’t had it easy recently. More and more customers are turning to online sources as their primary form of shopping because they appreciate the convenience and how quickly they can access a wealth of additional information about the products. If traditional stores want to keep up, they’ll have to adapt to …
Proximity Marketing is the next big thing for in-store advertising and a variety of businesses can benefit from adopting this technology. While there are a variety of products and systems available for location based marketing, the four most common are Beacons, Bluetooth, NFC, and WiFi. Each one of these is affordable, easy to install, and …
With beacon technology, businesses can send notifications, data, coupons, promotions and and other content consumers want; when and where it matters to them. Beacons help transform every consumer’s mobile device into a virtual sales person and can help with up-sells, cross promotions and brand visibility from within your store. In today’s retail environment, shoppers rely more on their phones …