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I’ve seen an increasing number of marketers excited about the marketing possibilities of beacons. And rightly so: Beacons expand mobile marketing and create new ways to connect with customers. And, beacons unlock valuable analytics into consumer behavior.
...I see a lot of marketers very excited about beacons — and rightly so. Beacon marketing has the power to leverage customers’ mobile devices and deliver, better personalized content with them. Well-placed beacons have the power to literally transform how we shop. But many fail to use beacons to their full potential, with lackluster results …
In an Adobe study of 4000 marketers worldwide, 80% reported not having a mobile marketing strategy for the next 12 months. It’s the mobile age with nearly two-thirds of Americans owning a mobile device so marketers can no longer turn the other cheek to integrating mobile into their marketing strategy. Just take a look at …
As a savvy retail business owner, you are already aware that your company needs to offer consumers online access to your store. If consumers can’t find the information they’re looking for about you online, they’re likely going to jump to one of your competitors, after all.
...Geofences are the counterparts to beacons. While beacons are used for more specific proximity, such as letting you know when someone is close to a specific object, a geofence provides more general information such as when a person has walked by a storefront or visits a general area. How it Works Geofencing works in conjunction …
Proximity marketing has come a long way from the early days of WI-FI-only detection. Now, in 2023, over 307 U.S. consumers own smartphone. You can use beacons if you want an extremely accurate, location pinpointing technology. Alternatively, choose low-cost Bluetooth for spanning larger distances and reaching multiple users; but should you really make the investment?
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