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iBeacon or Eddystone? What’s the deal? Both of these technologies essentially do the same thing — they let mobile app developers deliver content to users based on their geo-location via Bluetooth Low Energy (BLE) — but there’s some confusion about the differences between them. It’s time to clear this up once and for all. What …
Because they can significantly enhance the customer experience, beacons and geofencing have become some of the most powerful mobile marketing tools available to businesses today. However, they can be tough to use in ways that are both effective and improve customer trust. Mastering the proper use of each technology, though, will help you take advantage …
Location-based marketing is a highly effective tool, but it makes some customers uneasy. And that’s not without cause: this technology has the potential to gather data that infringes upon customers’ privacy, therefore creating concern for companies to establish a code of conduct. Your company should be able to be proud of its location-based marketing, and …
Proximity marketing is one of the most powerful tools in a marketer’s toolbox. Not convinced? These five statistics will teach you the power of location-based marketing.
...The holidays are a hectic time for many marketers. When I coach marketers, I like to remind them to make an extra effort to reach their customers, but also to get back to basics. Customers will always spend some serious money during the holidays. The trick is to engage them with relevant content at the …
I’ve seen an increasing number of marketers excited about the marketing possibilities of beacons. And rightly so: Beacons expand mobile marketing and create new ways to connect with customers. And, beacons unlock valuable analytics into consumer behavior.
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