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I explain to all my clients that if they don’t have a mobile marketing strategy, it’s time to create one. Then I give eight reasons why they should add mobile to their marketing strategy because if they don’t, they’re missing out on an avenue for promotion.
...In an Adobe study of 4000 marketers worldwide, 80% reported not having a mobile marketing strategy for the next 12 months. It’s the mobile age with nearly two-thirds of Americans owning a mobile device so marketers can no longer turn the other cheek to integrating mobile into their marketing strategy. Just take a look at …
Over the past few years, the automobile industry has really discovered the power of mobile marketing. It’s not uncommon to see companies such as Ford using everything from text message campaigns to developing their own mobile app in order to generate leads, convert customers, and build brand awareness. But how does all of it work? …
As a savvy retail business owner, you are already aware that your company needs to offer consumers online access to your store. If consumers can’t find the information they’re looking for about you online, they’re likely going to jump to one of your competitors, after all.
...When it comes to hotel marketing, mobile has become more important than ever before. The global hotel industry revenue is predicted to reach $550 billion US dollars in 2016. 51.8% of travelers who book trips via digital means will do so using a mobile device, according to eMarketer’s latest estimates of digital and travel research and …
Those developing mobile apps must choose between native, web, and hybrid apps. Each has unique benefits and drawbacks. However, understanding the nature of your options helps you decide what’s best.
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