At a glance, marketing via text messages seems like a no-brainer. After all, most customers have their cell phone with them at all times, so there’s no better way to market to customers. However, there’s a catch: blindly sending unsolicited text messages goes against FCC compliance regulations and may result in up to a $1,500 …

Mobile marketing and ecommerce is a rapidly growing field. Marketers are shifting their efforts toward mobile devices using great tools such as mobile web optimization, QR codes, and text message marketing. Text message marketing or SMS marketing has become hugely popular around the world because texting enables marketers communicate easily, immediately, and effectively their audiences. SMS marketing …

A carefully executed text program is a great way to reach your customers directly and immediately. If you’re offering a special promotion or any sort of time-sensitive deal or information, texting is the single most efficient way of making contact. The first step to creating a successful text marketing program is to compel your customers …