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First developed in 1994, QR codes are nothing new. However, they certainly made their mark in 2020. It wasn’t until the recent pandemic that the world saw a QR code revolution. These matrix barcodes are everywhere, allowing businesses across varying industries to provide their customers with a safe, interactive experience. While COVID has had a …
Nearly three decades ago, the first short message service (SMS) was sent in the UK. That moment forever changed personal communication, and eventually, A2P messaging was born. Application-to-person (A2P) messaging is rapidly growing within the world of business. If you’re looking to revamp your current marketing strategy, now is the perfect opportunity to leverage this …
COVID created an unexpected tipping point, accelerating digital technology, especially in regard to contactless payment options. In that sense, businesses across the globe have needed to rapidly adapt to the demands of COVID, forcing many retailers, restaurants, and other businesses to close their doors. For those who remain open, consumers expect the safest possible experience. …
Consumers are under no obligation to share their data with you. When they do so, it’s a matter of trust. You are ethically and legally obligated to ensure that trust is well-placed. Location-based data is particularly sensitive because it allows you to glean information about where a customer’s mobile device is from moment to moment.But …
Hacks of company databases are on the rise. Users are slowly becoming aware of the amount of control companies have over their online data. Driven by these changes, customers are beginning to change their attitudes toward privacy and personal information. Just in the past few years, lawmakers have taken the first steps toward imposing new …
Many businesses have considered getting rid of paper receipts… and many governments are encouraging other businesses to take the plunge. But what are the consequences for your business? Read on to learn some of the benefits of digital-only receipts — and the drawbacks.
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