March 2018

Several Powerful Ways to Use In-App Notifications

In-app notifications are a great way to get your audience’s attention. But it can be tricky to figure out how to best use these notifications to get customers’ attention and drive loyalty. Here are six simple uses for in-app notifications, that you can quickly and easily build into your app: 1. Onboarding You’re happy to …

Beacons, Geofencing, Location-Based Services, Proximity Marketing

Understanding the Code of Conduct for Location-Based Marketing

Location-based marketing is a highly effective tool, but it makes some customers uneasy. And that’s not without cause: this technology has the potential to gather data that infringes upon customers’ privacy, therefore creating concern for companies to establish a code of conduct. Your company should be able to be proud of its location-based marketing, and …