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The holidays are a hectic time for many marketers. When I coach marketers, I like to remind them to make an extra effort to reach their customers, but also to get back to basics. Customers will always spend some serious money during the holidays. The trick is to engage them with relevant content at the …
QR codes have been a mobile marketing tool for several years, and they’re growing more and more common. They’re a perfect way to put customers in touch with your website, where they are in the real world, without them having to remember your URL. However, many companies make these five five QR code marketing mistakes.
...I explain to all my clients that if they don’t have a mobile marketing strategy, it’s time to create one. Then I give eight reasons why they should add mobile to their marketing strategy because if they don’t, they’re missing out on an avenue for promotion.
...I’ve seen an increasing number of marketers excited about the marketing possibilities of beacons. And rightly so: Beacons expand mobile marketing and create new ways to connect with customers. And, beacons unlock valuable analytics into consumer behavior.
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