Lately there have been more and more job boards with posts announcing that a company needs a “proximity marketing director” or a “proximity marketing manager.” Companies aren’t just suddenly interested in proximity marketing positions for the fun of it. Proximity marketing has turned into a significant force in retail performance, and companies want a piece …

Proximity beacons have plenty going for them. They’re attracting attention and praise from both companies and consumers. U.S. based market research company Research Now has reported that 72% of consumers agree that seeing a relevant, contextual ad offer on their mobile phone while shopping in-store would have a big influence on their shopping decisions. Beacons …

Those of us in the marketing game are a fickle bunch. We have a tendency to force ourselves to think out of the box, which is good, but we don’t often take a good look at where we land outside of the box. Is it soft, cool grass? Or are we landing on top of …

People spend an impressive amount of time looking at their phone, even when they are on the go. As a business owner, you need to take advantage of this and reach out to your audience on this platform to draw the attention of potential customers to what you offer.

Airports have become a testing ground for location-based marketing and, especially with beacons, a sign of what’s to come as marketing evolves.