August 27 2015

Mobile Marketing SMS Content Standards

Client may not publish Content to the Mobilozophy mzCONNECT platform of any type listed below or any type otherwise prohibited by the Carriers, Mobilozophy and the Mobile Marketing Association’s Best Practices Guidelines. The Content Standards only apply to mobile terminated messages. Mobilozophy reserves the right to modify the list at any time.

  • unlawful, obscene, profane, threatening, libelous, slanderous, defamatory or otherwise objectionable.
  • facilitates an illegal activity.
  • sexually explicit content or language.
  • false, misleading or likely to mislead or deceive (including, without limitation, information relating to the source or the author of the message).
  • violates any intellectual property rights or any other rights of any person or entity.
  • violates any Federal laws pursuant to Terrorism and Homeland Security.
  • invades any person’s privacy.
  • unlawfully promotes or incites hatred (including, without limitation, any transmissions constituting or encouraging conduct that would constitute a criminal
  • offense, give rise to civil liability, or otherwise violate any applicable law).
  • contains any spamming or flooding element of any advertising, marketing or promotional materials or information, solicitations, chain letters, pyramid schemes,
  • investment opportunities or schemes or other unsolicited messages, contents or information except with the prior consent of Mobilozophy, Carrier(s) and the End Users.
  • alcohol and tobacco content that directly promotes the use or consumption of alcohol or tobacco products or that is geared toward individuals younger than the legal of 21 for alcohol or 18 for tobacco products.
  • guns/weapons-related (firearms, bullets, etc.).illegal substances (marijuana, cocaine, etc.).
  • pornographic-related (adult themes, sexual content, etc.).
  • crime-related (organized crime, notorious characters, etc.).
  • violence-related (certain games, etc.).
  • death-related (funeral homes, mortuaries, etc.).
  • gambling-related (casinos, lotteries, etc.).
  • carrier competitor-related (e.g., providers of telecommunication services, providers of comparison shopping for telecommunications services, etc.).
  • involves a copy or parody of current or past Carrier products or services.
  • involves an implied affiliation, association or endorsement by, or favored status with, any Carrier.

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