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Since the dawn of the smartphone, it’s been possible to do just about anything — shop, take photos, share ideas on social media, manage work, and so much more. Today, there are approximately 5.22 billion unique mobile users online, accounting for around half of all web traffic worldwide. As a marketer or business owner, if …
Well crafted push notifications can greatly influence mobile engagement, particularly due to their personalization and targeting features. If used properly, push notifications can bring your brand closer to users, create loyalty and increase app usage. Unfortunately, given the widespread adoption (and abuse) of push notifications many users are choosing to opt-out rather than opt-in. Understanding the basics of when …