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QR codes are no gimmick. Ever since Apple integrated QR code scanning functionality into the iPhone’s camera software, they’ve been back in force. You’re probably most familiar with marketers using QR codes to direct consumers to websites or to give extra information about a product. But QR codes are a powerful tool, with uses limited …
I see a lot of marketers very excited about beacons — and rightly so. Beacon marketing has the power to leverage customers’ mobile devices and deliver, better personalized content with them. Well-placed beacons have the power to literally transform how we shop. But many fail to use beacons to their full potential, with lackluster results …
Some recent statistics say consumers delete as many as 22 emails from various brands every day — often without reading them. They simply aren’t relevant to their recipients. The marketing departments behind these emails may know they’re not getting the response they want, but they may not know why. The fact is that because consumers …