Mobile Engagement Archives

How to Keep Loyalty Members Engaged

Today, over 90% of companies have some sort of loyalty program — and rightfully so. Research shows that consumers who are loyal to a brand will refer that brand to friends and family (59%), join their loyalty program (59%), and spend more (36%). While many companies now invest in loyalty programs, 54% of their customers’ …

A2P Messaging, Beacons, Geofencing, Push Messaging, SMS Marketing

Mobile Engagement Channels You Need to Consider

Since the dawn of the smartphone, it’s been possible to do just about anything — shop, take photos, share ideas on social media, manage work, and so much more. Today, there are approximately 5.22 billion unique mobile users online, accounting for around half of all web traffic worldwide. As a marketer or business owner, if …